Azuro Republic
About Project
Azuro Republic, an online store, is premium men’s beaded bracelets and jewellery for men. Fusing men accessories with the current fashion trends. A great brand requires history and tradition, but more importantly it needs integration and continuous innovation. Below content is some strategies and works that I've done for Azuro Republic.
- Middle-aged man, businessman, office worker
- Men who are sensitive to fashion and luxury
- People who love healing gemstone and crystals
- Gentlemen
Target Audience
Brand style
Luxurious | Fashionable | Gentlemen
Brandon Grotesque
Georgia
![Azuro_LOGO [轉換]-01.png](https://static.wixstatic.com/media/d98c05_5ee05105d0f145e085332ef70a2c942d~mv2.png/v1/crop/x_0,y_0,w_709,h_467/fill/w_142,h_94,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Azuro_LOGO%20%5B%E8%BD%89%E6%8F%9B%5D-01.png)
![Azuro_LOGO [轉換]-01.png](https://static.wixstatic.com/media/d98c05_5ee05105d0f145e085332ef70a2c942d~mv2.png/v1/crop/x_0,y_453,w_709,h_501/fill/w_143,h_101,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Azuro_LOGO%20%5B%E8%BD%89%E6%8F%9B%5D-01.png)
Business Card Design
Luxurious | Gentlemen
UIUX Management
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Managing user experience design-related activities inside an organization to create growth and good management practices. Design upsell and donation sections for the website. Doing the AB test to arrange the good positions for sections and products.
Ex: Home Page
Designed and optimized the style of the home page regularly by tracking the traffic data. Extracting insights from data analytics and figuring out what to improve. Home page optimization includes fixing the homepage, navigation bars, headers, logo, and images.
Ex: Customization app design
Proposed the customization app concept to the company and successfully introduced the beaded jewelry customization app for the brand. Customers can create unique designs for custom jewelry, from sketching ideas to building 3D modules. My work for the app included app function design, visual design, and coordinating with the app developer.
Search Engine Optimization
Creating SEO friendly content about men fashion .
Creating SEO friendly content about men fashion .
Ex: Content, Data
Optimized Azuro's websites through SEO analysis, including homepage, collection/product pages, and blog posts. Successfully brought in more views of clients’ websites from organic search in the past year, resulting in a 115.7% growth in page views and a 50.5% decrease in bounce rate, and it is continuously growing.
Social Media Management
Ex: Social Media images
Email Marketing
Ex: Email content, data
Creating email newsletters. Coming up with strategies, doing AB tests to improve customer loyalty. Identify and follow to achieve desired marketing goals with email advertising. 20% conversion rate from email marketing with Klaviyo.
Photo Editing
Ex: Edited Photos
Take the imagery captured by Photographers and then review, edit, format, manipulate, and prepare for digital upload, use, launch, and sharing on social media.
Facebook Advertising
Ex: Develop advertisings
Designing advertisements precisely for each platform and could execute smoothly to optimize paid advertisements. Take Facebook ADs as an instance, I developed a series of men’s bracelets-themed image ads with exact keywords and captions. Through my precise and consistent optimization of interest audience and retargeting A/B testing, CTR crazily grew 400% and CPC dropped 26% in 5 months.